Diet Coke Prints Literally Millions of Unique Labels for New 'It's Mine' Campaign

Innovative packaging stunt comes to U.S.

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Diet Coke is embarking on a fun new packaging stunt in the U.S., using HP Indigo digital printing technology to create millions of completely unique labels—in a campaign appropriately themed, "It's Mine."

Every 12-ounce glass bottle will feature a different design—no two bottles will be the same. A select number of patterns will be seen on 7.5-ounce mini-cans, 8.5-ounce aluminum bottles, 12-ounce and 16-ounce cans and 500-millileter and 20-ounce PET bottles.

This is also the first time Diet Coke is selling a 12-ounce glass contour bottle in the U.S.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in