Brand Marketing

Ad of the Day: Diet Coke Can Even Make Air Travel Pleasant (in Your Dreams)

Transported with a sip

Headshot of Emma Bazilian
By Emma Bazilian

September 23, 2014

Why do people drink Diet Coke? Is it the caffeine? The lack of calories? The sheer convenience? Or do they actually enjoy the taste?

Headshot of Emma Bazilian

Emma Bazilian

Emma Bazilian is Adweek's features editor.

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