Following Overworked Employee’s Suicide, Dentsu Names New CEO and Cuts Execs’ Pay
Brand Marketing
Dentsu has named Toshihiro Yamamoto as its new CEO following the announcement that Tadashi Ishii would be stepping down from the position. Yamamoto previously held the role of senior vice [...]
Dentsu Aegis Is Diving Deeper Into Data, Acquiring a Majority Stake in Merkle
Brand Marketing
Dentsu Aegis, the advertising world's fifth-largest holding company by global revenue, doubled down on data as its key differentiator today by acquiring a majority stake in the privately held, Maryland-based [...]
Infographic: How Tech-Savvy Shoppers Spend Their Time Online
Brand Marketing
Each year, Dentsu's out-of-home agency Posterscope conducts its Outdoor Consumer Study that zeroes in on a range of sought-after demographics. Tech-savvy consumers—people who describe themselves as such, love to buy [...]
Diageo’s Global Media Agency Review Comes Amid Greater Scrutiny of Costs
Brand Marketing
The world's largest spirits maker, Diageo, signaled a potential change in its agency lineup when it released fiscal first-half results earlier this year: Revealing a drop in operating profit, new [...]
After 11 Years in Digital Video, YouTube Wants to Take on TV-Sized Budgets
Performance Marketing
It isn't always easy to pair up the suits of the marketing world with those freewheeling kids that make the buzziest videos in the digisphere. The two sides—and more importantly, [...]
Carat USA’s Chief Client Officer Is Taking on the Job of President, Too
Brand Marketing
Carat executive Michael Epstein is now the media network's U.S. president and will also maintain his current responsibilities as chief client officer.