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Last year's unprecedented string of Mediapalooza agency reviews involving some of the world's biggest advertisers (Coca-Cola, Walmart, P&G, etc.) was not an aberration. According to a new report released by top global consulting firm R3, it was a signal of the new normal on both the media and creative sides of the advertising business.
"Everyone thought that things would slow down, but it seems that's not really the case," R3 principal and co-founder Greg Paull told Adweek.