David Droga

U.S. Agency of the Year: Droga5 Is Defined As Much by Its Soul as Its Soaring Success

Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a "strong soul." These are "the ones that are consistent, retain people and do some of the most interesting work," Droga says.

First D&AD Impact Award Winners Demonstrate Social Good Through Advertising

Tonight marked the first D&AD Impact Awards, a global awards show held at New York's PlayStation Theater and hosted by Baratunde Thurston. D&AD presented its Pencil awards to projects that not only benefit society, but also contribute to brands' bottom line.

David Droga Tells Us His Top 10 Droga5 Campaigns to Celebrate a Decade in Business

 

Hillary Clinton’s New Ad Paints Donald Trump as a Bad Role Model for Kids

Hillary Clinton's campaign just released a new 60-second attack ad using some of Donald Trump's most deplorable moments against him. 

Creative Judges Get Hit Up for Favors in Cheeky Ads for an Awards Show Not Judged by Creatives

When creatives judge their fellow creatives in awards shows, one might argue it's a good way to ensure strong work is appreciated. Others might argue it gets a bit ... incestuous.  To promote the fact that the Epica Awards are the only major ad industry honors judged solely by journalists rather members of the creative industry, Epica has launched a new call-for-entries ad campaign that somewhat subtly satirizes the better-known events like the Cannes Lions, One Show and Clio Awards (the last of which, I should note by way of disclosure, is owned by Adweek's parent company but operated independently of this magazine).  In each ad—created by Paris-based agency Altmann+Pacreau—we see a text message being sent to a famous ad figure such as Wieden + Kennedy co-founder Dan Wieden or Leo Burnett global creative chief Mark Tutssel. The person sending the message is usually commenting on the ad star's upcoming role on an awards juror, while subtly hinting at a bit of a quid pro quo arrangement that will help sway some votes.  "When you serve on a jury, you receive lots of 'friendly' messages, trying to find out what's going on and putting a gentle pressure on your judgment," said one of the campaign's creators, Altmann+Pacreau co-founder Olivier Altmann. "So we built on this insight to promote Epica, one of the few worldwide awards that most agencies support specifically because of its singularity."

Here’s the Definitive Plan for Your Week at Cannes

The Cannes Lions International Festival of Creativity can be sensory (and scheduling) overload, whether you're a first-time attendee or a Palais pro. With so many options for things to do, […]

Why David Droga Thinks Facebook and YouTube’s Video War Is Good for Creatives

Between six-second Vines, Facebook autoplay and skippable YouTube ads, marketers are navigating new digital video spaces almost daily. Spearheading that change are agency creatives like David Droga, who are shifting from making television spots to digital videos and figuring out what works best on each platform.

The 100 Most Influential Leaders in Marketing, Media and Tech


Facebook Opens Its Ad Awards to Instagram Campaigns

Facebook is allowing a new ad type in its yearly awards: Instagram campaigns. The Facebook Awards started taking submissions last week, and for the first time, Instagram ads are up for consideration, the social network said.

Take a Video Tour of Droga5’s Offices, Easily the Coolest on Wall Street

Recently, publishers started ditching their swanky Midtown New York offices for more cost-effective downtown digs. Now, it seems there's another shift happening as creative agencies join the migration.