Don’t Settle for Last-Touch Attribution in Marketing Campaigns
Last month, I talked about factors marketers should consider for attribution rules. Here, I would like to get a little deeper and discuss last-touch attribution, as just talking about contributing [...]
Infographic: How Programmatic Is Getting a Major Boost This Holiday Season
Brand Marketing
If it seems like the deluge of online holiday advertising is starting earlier every year, you're not just imagining things: According to new data from ad tech company Index Exchange, [...]
Infographic: Brands Went All Out With In-App Ads Over Thanksgiving
Performance Marketing
Every year, more and more people are opting to skip the long in-store lines that mark the holiday shopping season in favor of buying directly from their smartphones—and, as a [...]
Infographic: What Consumers Really Want From Your Video Content
Brand Marketing
As the digital landscape shifts toward video, more content companies are making major investments in the platform in an effort to woo advertisers. But in order to create successful video [...]
Infographic: What Consumers Want Most in an Online Shopping Experience
Brand Marketing
The 2016 holiday shopping season is upon us. With online retailers gearing up to meet consumer demands, finding out what shoppers want from their experiences can provide invaluable insight.
Infographic: Multicultural Millennials Take Brand Loyalty Seriously
Brand Marketing
Multicultural millennials make up nearly half of the demographic. And new research from Buzz Marketing Group sheds light on media, tech and shopping trends coming from this segment. "When it [...]