Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12.
Mark Crumpacker, Chipotle's chief creative and development officer, has been indicted as part of a New York City drug ring bust.
While Daily Mail made a few product announcements at its Daily Content NewFronts presentation today, it was its data that stood out more than anything else. And the eyebrow-raising numbers the publisher presented underscored that its site is the most popular English-language destination in the world.
In the past six decades, youth culture—and the way it's consumed—has undergone a major transformation. But there's one important thing that hasn't changed: teen girls' obsession with fresh-faced celebrities.
The early chapters of Snapchat CEO Evan Spiegel's public life have arguably made for a modern-day Silicon Valley soap opera.
Adweek introduces the 2015 class of Young Influentials, 27 individuals from media, marketing, tech and entertainment who are remaking business and culture. From Jessica Alba—the actress-turned-entrepreneur whose Honest Co. has […]
CANNES, France—Snapchat, The Daily Mail and WPP have formed an ad agency for an increasingly mobile era, one that appears to be shifting dramatically toward content creation for vertical screens.
Evan Spiegel admits to being a little nervous ahead of his first trip to the Cannes Lions International Festival of Creativity. That's understandable. At 25—an age when many college grads are still backpacking around Europe—the founder and CEO of Snapchat has been given top billing at one of advertising's biggest events.
The Daily Mail is announcing today that it has invested $3 million in publishing-tech company Taboola, and there are two big reasons why—native ad dollars and speed.