8 Elements of Strong Off-Page SEO
Performance Marketing
The whole point of SEO is improving your website's ranking in search engines. And while good SEO includes a checklist of website optimization tips, it's the marketing that happens on [...]
Is High Content Engagement Worth the Price?
Performance Marketing
The reaction to my last blog post caught me completely off-guard. As a marketer, I am far from perfect — and like nearly all of my readers, have an opinion [...]
The KellyAnne Conway School of Customer Service
Performance Marketing
It’s just a few weeks into a new year and unless you’ve been living in a cave, you’ve been exposed to interviews with White House Counselor KellyAnne Conway. She has [...]
More Customer Service Brands Are Getting Creative With Twitter’s New Curated Profiles
Performance Marketing
Earlier this summer, Twitter started beta testing a new feature that gives brands more creativity and control over how their accounts appear. Now, it seems to be rolling out the [...]
Customer Service Can Make or Break a Brand
Performance Marketing
I’ll admit it. My fuze is a little short when it comes to dealing with customer service reps. Of course, the only time I email, instant message (IM) or call [...]
Retention Starts With Onboarding
Performance Marketing
Many purchase decisions come with months of angst, review of competitive options, and discussion among peers, family and friends, or in the case of a business purchase, stakeholders and management. [...]