More Customer Service Brands Are Getting Creative With Twitter's New Curated Profiles

Starbucks, Airbnb try 'featured tweets'


Earlier this summer, Twitter started beta testing a new feature that gives brands more creativity and control over how their accounts appear. Now, it seems to be rolling out the feature to a wider swath of brands.

The design tool—dubbed featured tweets—essentially breaks a company's page into three sections instead of having a running string of chronological tweets in Twitter's website and mobile app. In the top two sections, brands can pick around 10 tweets and a handful of photos to promote.

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