Flash — It’s Gone: In 2020, Google Search Will Ignore Adobe Flash
Performance Marketing
When it first launched, Flash was the answer to a static Web, providing rich animation and action. Flash was eagerly welcomed and embraced by Web developers and users. It grew [...]
3 Ways to Make Your Content Marketing Work Harder for You
Performance Marketing
Content marketing success requires work before you begin writing, as well as after you've hit the publish button. Here are tips to help ensure you're reaching the right audience with [...]
Site Redesigns Don’t Always Improve Search Results
Performance Marketing
Many e-commerce sites redesign and relaunch with a new look in the fall to capture the attention of holiday shoppers. One of the stated goals of most site redesigns is [...]
Revisiting My 3 Marketing Predictions: Climate Change Rose to the Top
Performance Marketing
I am going to be taking a break from posting for a bit. So, before I start my break, I thought I would revisit some marketing predictions I made earlier [...]
This 22-Year-Old Built a Platform to Help College Creatives Land Jobs With Major Brands
As a student at Syracuse University, Kelsey Davis was already landing video gigs with companies like Coca-Cola, Land Rover and Conde Nast. She quickly realized how difficult it was to [...]
6 Google Ads Trends You Should Be Using in Your Marketing
Performance Marketing
Google Ads, formerly AdWords, has been a mainstay of PPC marketing since its introduction in 2000. Businesses now have access to new tools that allow them to refine their PPC [...]
3 Sustainable Ways to Build a Customer-Focused Content Strategy
Performance Marketing
Learn how to create a branded content strategy that not only produces quality content, but also takes into account what your customers really want.
The Value of ‘Old’ Marketing Content Is Finding What’s Evergreen
Performance Marketing
There is such a thing as having too much marketing content. Here's your guide to evaluating the content you have to determine what you should keep, what you should update, [...]
Why You Should Stop Keyword Stuffing in SEO Now
Performance Marketing
Keyword stuffing is like Michael Myers in "Halloween" — it refuses to die. It's also very dangerous for your business, because it will kill your search engine rankings.
Social Media MacGyver Eliot Robinson Gives Five C’s to Social Marketing Success
Dunk, which started as a passion project in 2015 for now founder and CEO Elliot Robinson, has grown to over 2.2 million followers thanks to his knowledge of culture and [...]