Discovering ‘FOTU’ in 2020 Marketing and Beyond
Performance Marketing
While its not hard “see” the above issues as they dominate news channels, it is sometimes hard to see how each may impact the success of our 2020 marketing efforts. [...]
The Truth Is, There Is No Truth — Let Alone in Advertising
Performance Marketing
Think about it. Most of what we consume as information about our world, society, events, and brands is “second-hand” reality — let alone in advertising. We didn’t really see what [...]
3 Reasons Why Achieving Organic Search Success Has Gotten Harder
Performance Marketing
If you think that it has gotten harder to achieve organic search success, you may be right. Most marketers recognize organic search’s tremendous value as an acquisition channel and focus [...]
Emotions Matter — Why Your B2B Marketing Must Connect Before It Can Convert
Performance Marketing
Have you ever walked into a store or restaurant and thought to yourself, “Yes! This just feels right.” If so, then the rest of this article won’t come as any [...]
Persuasive Copy That Sells: It’s Not About the Words
Performance Marketing
You remember those lists of powerful words we marketers use to use to guide copywriting for short-term response and sales? You remember that persuasive copy. “Limited Time," "Only One Left," [...]
Brands Take Stands: How Nike Just Did It Better Than Ever
Performance Marketing
Nike just did it. Other brands are doing it. And overall, social media just got a bit more political, as brands take stands. The "2018 Edelman Earned Brand" study was [...]