The Truth Is, There Is No Truth — Let Alone in Advertising

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Think about it. Most of what we consume as information about our world, society, events, and brands is “second-hand” reality — let alone in advertising. We didn’t really see what happened in protests covered on national news. We were not live audience members at a political rally. Or we didn’t experience the results firsthand that a customer claims to have experienced from a company’s products or services.

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