Emotions Matter — Why Your B2B Marketing Must Connect Before It Can Convert
Have you ever walked into a store or restaurant and thought to yourself, “Yes! This just feels right.”
If so, then the rest of this article won’t come as any surprise to you; though if you’re like many marketers, your B2B marketing may be overlooking the value and importance of that “it just feels right” moment.
We’re Not All Coolly Rational Consumers
We may like to think that B2B prospects are all like Mr. Spock — coolly rational and unswayed by their emotions, but research and our own experience disproves that at nearly every turn.
Like a Rock, Best-in-Class, or Ram Tough
Lets look for a moment at pickup trucks.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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