Chevrolet Unveils a Life-Size Lego Batmobile, and a Self-Parody Ad to Match
Creativity
Chevrolet has long been running a campaign that shows a group of "ordinary" people, a Chevy car and has them react in disbelief to how safe it is, how many [...]
Winning Big Without Losing a Single Client, Carat Is Adweek’s U.S. Media Agency of the Year
Brand Marketing
Apparently, Procter & Gamble likes to keep Doug Ray waiting. But the two always come together in the end.
Chevrolet Took All the Branding Off This Malibu to See What People Really Think of It
Creativity
The Chevrolet Malibu is the Folgers Crystals of automobiles—people think it's amazing partly because they don't know what it is—in this latest "Real People, Not Actors" spot from Commonwealth/McCann.
At CES, General Motors Becomes First Automaker to Livestream on Facebook
Performance Marketing
If there's one "it" topic at the Consumer Electronics Show in Las Vegas this week, it's connected cars. And one of the country's biggest and oldest automakers—General Motors—is going all [...]
How SNL Alum Ana Gasteyer Is Helping Chevy Market to Moms
Crackle has seen major success with Jerry Seinfeld's Comedians in Cars Getting Coffee. Now, Yahoo is looking to do the same with another comedian who made her mark in broadcast [...]
Watch People Freak Out About Losing Their Smartphones in Chevy’s Latest Prank
Performance Marketing
Chevrolet is back at scaring everyday folks, this time threatening to destroy the one thing most Americans can't function without—their smartphones.