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It’s Jan. 4. Are you already on the verge of scrapping your New Year’s resolutions?
Well, Chevrolet just launched a campaign on Facebook designed to keep you on track—and in a broader sense, portray the General Motors nameplate as a valued partner on the road of life.
“A new year offers all of us the clean slate we need to tackle the personal challenges in our lives that are so often pushed to the side as family and work priorities consume our time and energy,” Tim Mahoney, chief marketing officer, Global Chevrolet, tells Adweek.