These 6 Great CPG Commercials Were the Whole Package
Brand Marketing
Consumer packaged goods aren't usually considered a creative canvas for agencies. But these six campaigns proved otherwise—showing that even staid categories can be fertile ground for fascinating creative ideas, and [...]
General Mills Will Introduce Gluten-Free Cheerios on the Emmys With This Very Sweet Ad
Creativity
In early July, Cheerios started shipping gluten-free versions of five products. Now, the cereal brand has released an emotionally rich new ad from Saatchi & Saatchi, telling the story of [...]
Why 74-Year-Old Cheerios Is Still America’s No. 1 Cereal
Brand Marketing
It was 1941, and Lester Borchardt had a crazy idea. His employer, General Mills, was looking for a product that would compete with Wheaties and Corn Flakes in the growing [...]
Which Brands Proved Their Social Skills on Twitter During Last Night’s Super Bowl?
Performance Marketing
Without an equivalent of 2013's crazy Super Bowl blackout that sparked Oreo's iconic "dunk in the dark," last night's game was more about consistent creativity than unforgettable moments.
Here Are the Year’s 10 Best-Perceived Brands
Brand Marketing
Amazon's foothold of the online retail space, as well as the company's success branching out into the media streaming space and telephone market, has earned it the top spot on YouGov's [...]
The 10 Most Memorable New Products of 2014
Brand Marketing
Social media has changed the way people learn and remember new products, as Facebook now ranks just behind television commercials as the most popular way consumers discover new products, according [...]