Cheerios

These 6 Great CPG Commercials Were the Whole Package

Consumer packaged goods aren't usually considered a creative canvas for agencies. But these six campaigns proved otherwise—showing that even staid categories can be fertile ground for fascinating creative ideas, and massive viral hits. 

Honey Nut Cheerios Mascot Goes Missing as Brand Addresses Declining Bee Populations

In one of the most obvious yet still cool examples of cause marketing, Honey Nut Cheerios in Canada is pledging to help find a solution to unstable bee populations—by launching a whole integrated campaign around the issue, including removing its "Buzz" bee mascot from the packaging for a limited time.

Sweethearts Candy Marks 150th Anniversary With Valentine’s Campaign Celebrating All Love

Candy maker Necco is expanding the definition of "sweetheart" to celebrate the 150th anniversary of its heart-shaped confections stamped with messages of love and affection.

Tired of Tradition, Honey Maid’s Marketing Chief Chose to Put the Spotlight on Modern Families

It always seemed strange to Gary Osifchin that the characters in traditional advertising were so, well, traditional. "There was the Caucasian female lead, with the French manicure," Osifchin says, "or the black guy in a secondary role only."

Cheerios’ Latest Gem Is This Ad With a Grandpa Who Can No Longer Live Alone

Cheerios, Saatchi & Saatchi and Community Films director Matt Smukler have teamed up for a number of memorable ads—most notably, the Cheerios spot with the interracial family that caused such a stir in 2013.

General Mills Will Introduce Gluten-Free Cheerios on the Emmys With This Very Sweet Ad

In early July, Cheerios started shipping gluten-free versions of five products. Now, the cereal brand has released an emotionally rich new ad from Saatchi & Saatchi, telling the story of how that change came about.

Why 74-Year-Old Cheerios Is Still America’s No. 1 Cereal

It was 1941, and Lester Borchardt had a crazy idea. His employer, General Mills, was looking for a product that would compete with Wheaties and Corn Flakes in the growing ready-to-eat cereal category. The competing brands were made from corn; General Mills placed its bet on oats.

Which Brands Proved Their Social Skills on Twitter During Last Night’s Super Bowl?

Without an equivalent of 2013's crazy Super Bowl blackout that sparked Oreo's iconic "dunk in the dark," last night's game was more about consistent creativity than unforgettable moments.

Here Are the Year’s 10 Best-Perceived Brands

Amazon's foothold of the online retail space, as well as the company's success branching out into the media streaming space and telephone market, has earned it the top spot on YouGov's […]

The 10 Most Memorable New Products of 2014

Social media has changed the way people learn and remember new products, as Facebook now ranks just behind television commercials as the most popular way consumers discover new products, according […]