Honey Nut Cheerios Mascot Goes Missing as Brand Addresses Declining Bee Populations

Cossette launches Canadian campaign around issue

In one of the most obvious yet still cool examples of cause marketing, Honey Nut Cheerios in Canada is pledging to help find a solution to unstable bee populations—by launching a whole integrated campaign around the issue, including removing its "Buzz" bee mascot from the packaging for a limited time.