Honey Nut Cheerios Mascot Goes Missing as Brand Addresses Declining Bee Populations

Cossette launches Canadian campaign around issue

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In one of the most obvious yet still cool examples of cause marketing, Honey Nut Cheerios in Canada is pledging to help find a solution to unstable bee populations—by launching a whole integrated campaign around the issue, including removing its "Buzz" bee mascot from the packaging for a limited time.

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