More and more brands are investing in cause marketing efforts—so much so that the social good category was the most entered one at the 2016 Shorty Awards, which rec
Thanks to social media, today we have a nearly endless number of windows into parts of the world we'd normally never see. You just need to know where to look. […]
Nonprofits rarely have the luxury of big advertising budgets, and it's not often they get a chance to analyze whether their ads are working. But a new study may help shed some light on the kinds of ads that actually help drive donations.
Some of the country's most iconic nonprofits have struggled to raise money in the past few years while a new breed of philanthropic organization is thriving thanks in large part to its appeal to millennial donors.
It's an exciting and nerve-wracking time to be working in the nonprofit world, which is rapidly being reshaped by technology, generational shifts and emerging cultural priorities.
This spring, North Carolina and Mississippi came under fire for passing laws that many felt were discriminatory against gay, lesbian and transgender residents.
A few years ago, Bill Gates—who, with a personal worth of some $75 billion, remains the wealthiest man on the planet—said something interesting about money: He didn't need it anymore.
Last fall, Adobe and the Ad Council wanted to put a new twist on anti-bullying campaigns by targeting teenage witnesses, not victims.