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More and more brands are investing in cause marketing efforts—so much so that the social good category was the most entered one at the 2016 Shorty Awards, which recognize great content produced for social media. Because of that, the Shorty Awards is introducing a new competition, the Shorty Social Good Awards, to shine a spotlight on organizations involved in social causes.
"Our aim is for these awards to inspire more organizations to do good for the world and help those that already are to get more attention and resources," said Greg Galant, executive producer and co-founder of the Shorty Awards and CEO of Muck Rack.
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