Why Do Marketers Ignore Quiet Desperation?

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Thoreau famously wrote in 1849: “The mass of men lead lives of quiet desperation.” And, it rings true today. You wouldn’t necessarily realize it because most people deal with desperation quietly. With so many services and products that can help people, it’s remarkable that  this deep, internal cry for help — for something, anything — is often neglected by marketers and non-profits.

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