10 Tips Judging Marketing Awards Allow Me to Teach Brands
Performance Marketing
I'm judging marketing awards during the dog days of August, with steaming heat in New York City. It’s been a challenge this week choosing which campaigns will win recognition on [...]
Snuggle, Jockey, Jolly Time Get Nostalgic in New Ads
Brand Marketing
Vintage. Classic. Throwback Thursday (#tbt). Flashback Friday (#fbf). It’s hip to be nostalgic these days.
Preparing for the Political Ad Push
Brand Marketing
Between now and Nov. 6, there will be nowhere to hide from the onslaught of political advertising set to hit more than $3.3 billion on TV. Behind the scenes at [...]
IVillage Gamifies Publishing With Rewards Program
Brand Marketing
From check-in apps to social TV campaigns, companies and brands love handing out badges as a back-pat for user engagement. But do users even care for a digital version of [...]
SunBriteTV Names The Buddy Group Digital AOR
Brand Marketing
Outdoor TV manufacturer SunBriteTV has hired independent shop The Buddy Group as its digital agency of record. The Irvine, Calif.-based agency is charged with handling social media for the company’s [...]
Getting Ad Briefs Down to a Science
Brand Marketing
Ad briefs—the physical assignment a client sends to its agency confirming details of a campaign—are a pain for both parties involved. Agencies complain they’re too vague; clients lose time and [...]