Ra, the ancient Egyptian sun god, returns to illuminate mortals about SolarCity's alternative energy solutions in a warped new commercial from Arnold Worldwide.
Vintage. Classic. Throwback Thursday (#tbt). Flashback Friday (#fbf). It’s hip to be nostalgic these days.
Between now and Nov. 6, there will be nowhere to hide from the onslaught of political advertising set to hit more than $3.3 billion on TV. Behind the scenes at TV stations, traffic managers are juggling buys from presidential, House, Senate and gubernatorial campaigns, not to mention those put forth by various Super PACs.
From check-in apps to social TV campaigns, companies and brands love handing out badges as a back-pat for user engagement. But do users even care for a digital version of the gold stars they’d earn in kindergarten?
Outdoor TV manufacturer SunBriteTV has hired independent shop The Buddy Group as its digital agency of record. The Irvine, Calif.-based agency is charged with handling social media for the company’s first consumer-facing integrated campaign to launch in the spring.