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Outdoor TV manufacturer SunBriteTV has hired independent shop The Buddy Group as its digital agency of record. The Irvine, Calif.-based agency is charged with handling social media for the company’s first consumer-facing integrated campaign to launch in the spring.
“We’re doing a complete brand makeover. We’re rebuilding the website, making it very consumer friendly,” said Tom Dixon, vp of marketing at SunBriteTV. The Buddy Group’s first work is to build Facebook pages that will go live in connection with the site’s expected February relaunch.
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