This Distressing PSA Captures the Horrors of Bullying in the Facebook Era
Creativity
"Betty B. goes to my school. This is my school." In "Betty B.," a PSA written, directed, shot and edited by Matt Bieler, represented by Los Angeles-based Reset Content, a crisp [...]
VH1’s ‘I Will Survive’ Anti-Bullying Ad Is Great Fun, but Does It Send a Good Message?
Creativity
Gloria Gaynor's disco classic "I Will Survive" gets remade as an anti-bullying anthem in this VH1 spot by Del Campo Nazca Saatchi & Saatchi in Argentina, showing tormented boys and [...]
Justin Bieber Makes Decent Anti-Bullying Ad, Despite Being Forced to Do It
Creativity
Justin Bieber's new anti-cyberbullying PSA may have been mandated by a plea deal to bail his manager out of reckless endangerment charges, but it's still surprisingly heartfelt. And judging by [...]
The Spot: Victim and Villain
Brand Marketing
GENESIS: Bullying is usually painted in black and white as persecution of the good by the evil. Everynone directors Daniel Mercadante, Will Hoffman, and Julius Metoyer saw gray areas.
Six agencies, six solutions for cyberbullying
Creativity
There's a lot of talk about cyberbullying these days, but not necessarily a lot of action. That's why Adweek issued a creative challenge to agencies, which were asked to come [...]
Upload-a-photo bullying effort invites abuse
Creativity
M&C Saatchi's "Unhappy Slap" is loads of fun. You can upload your face onto the victim of a harrowing London street attack and thus experience—virtually, at least—the pain and humiliation [...]