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A number of anti-bullying campaigns have rolled out in recent years, with most of the messaging aimed either at the victims or the bullies themselves. But now, Adobe is teaming with the Ad Council, agency Goodby Silverstein & Partners and a host of media companies to launch an anti-bullying effort that speaks to a new target—and gives them a clever new language to help make a difference.
The target is people who witness bullying. The new language is the first Unicode Standard approved emoji ever created for a social cause—an eye inside a speech bubble that's meant to be used when people see bullying, and want to speak out against it in some way.