Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
A number of anti-bullying campaigns have rolled out in recent years, with most of the messaging aimed either at the victims or the bullies themselves. But now, Adobe is teaming with the Ad Council, agency Goodby Silverstein & Partners and a host of media companies to launch an anti-bullying effort that speaks to a new target—and gives them a clever new language to help make a difference.