Brazil

Ad of the Day: A 48-Year Record Holder Challenges Today’s Olympians to Best Him

In 1968, U.S. Olympian Bob Beamon soared 8.9 meters, surpassing the current long jump world record not by mere inches but by nearly 2 feet.

Bayer Disowns Controversial Lion-Winning Ad, Saying BBDO Made It Just to Win Awards

CANNES, France—In a remarkable turn of events, Bayer has now distanced itself from a controversial Brazilian aspirin ad made by AlmapBBDO that won a bronze Lion in Cannes—and which caused a stir when it was accused of bein

Guys Bribe Their Girlfriends to Watch Soccer Alone in Heineken Ad With an Awesome Twist

What if you had the perfect excuse to watch the UEFA Champions League Final at an epic Heineken party ... without your girlfriend?

Pinterest’s Real-World Pins Let In-Store Shoppers Save Real Items to Virtual Boards

It's a real pin that looks like a virtual pin that looks like a real pin.

Want Fresh Produce? This Agency Helped a Grocer Grow Food Right in the Store

As if self-checkout and bagging our own groceries at the supermarket weren't humiliating enough, now we're expected to harvest our own vegetables in the produce section!  Supermarket chain Zona Sul recently transformed shelves at its Rio de Janeiro-based flagship store into vegetable gardens, encouraging customers to dig into the soil to pick lettuce, basil, peppers and scallions.  "We mainly wanted to reach Zona Sul customers who shop for vegetables in other locations, such as street markets or vegetable-specific stores," Fábio Onofre, creative director at agency WMcCann Rio, tells AdFreak. "Those are the customers that still think they can find fresher food elsewhere. This way, we could truly show them that at Zona Sul, everything is really, really fresh."

Some Very Ugly Fish Star in This Bizarre Ad About Investigative Journalism

The news is like the ocean. On the surface, everything might seem pretty, but the further down you go, the worse things look.  That, at least, is the metaphor behind a new ad from Veja, a popular right-leaning (if not right-wing) Brazilian magazine that featured President Obama as Che Guevara on its cover in 2014. 

How HP Turned Unwritten Stories of Illiterate Brazilians Into Books Printed in Real Time

Imagine if there were an easy way for people who can't read and write to share their life experiences with the world. HP and agency AlmapBBDO took a crack at coming up with one, focusing on some of the 13 million illiterate individuals in Brazil, as part of a touching new campaign called "Magic Words." First, AlmapBBDO sourced 30 such people from around the country, including rural areas and big cities like São Paolo and Rio de Janeiro. Then, it used Google Speech's voice-recognition software to transcribe their stories, and publish them in a paperback book, created using an HP printer. A documentary followed the effort, and retold it in documentary format.

Ad of the Day: Getty Images Brilliantly Made 4 Famous Faces Entirely Out of Stock Art

Brazilian agency AlmapBBDO does consistently brilliant campaigns for Getty Images, from 2012's "From Love to Bingo," which used 873 stills from the Getty archive to tell the story of a single life in one minute, to last year's 

Ad of the Day: Samsung’s Digital Surfboard Shows Riders Tweets and Sea Conditions

Samsung has created a smart surfboard. The internet-connected sporting gear is the focus of a new ad from Leo Burnett Tailor Made, featuring Brazilian surfer Gabriel Medina. 

5 Things Marketers Can Do to Get in Shape for the Olympics … in Japan

Having passed the 100-day mark until the 2016 Summer Olympics in Rio last week, and with the torch relay starting today, the countdown to the Games of the XXXI Olympiad is officially on.