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What if you had the perfect excuse to watch the UEFA Champions League Final at an epic Heineken party … without your girlfriend?
That's the setup in Heineken's latest stunt for soccer fans. One week before the UEFA Champions League Final in Milan, Heineken targeted a handful of guys out at dinner in São Paulo with their girlfriends. When the guys opened the menus, they were met with a surprising message:
Would you like to be free to watch the UEFA Champions League Final at a Heineken party? Gift your lady a weekend at this spa.
What follows is a long, comic silence, after which the guys try adapting the message for their skeptical girlfriends as if they'd planned it all along.
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