Brand Marketing

Ad of the Day: A 48-Year Record Holder Challenges Today's Olympians to Best Him

Bob Beamon stars in unbranded AB InBev spot from CP+B

By David Griner

August 11, 2016

In 1968, U.S. Olympian Bob Beamon soared 8.9 meters, surpassing the current long jump world record not by mere inches but by nearly 2 feet.

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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