branding

Why CES Is a Key Incubator for Marketing Execs

CES has become the place for companies to showcase new, innovative and promising technology.

This Agency Helped Design a Restaurant That Aims to Improve Brain Health

Health food stores and juice bars pop up all over the place these days, especially in bustling cities like New York. The newest spot, Honeybrains, may seem like your average healthy restaurant, but the story behind it probably isn't what you'd expect.

This Agency Designed a Toolkit to Help Marketers and Clients Improve Their Campaigns

Of 1,200 marketers surveyed, over 70 percent think marketing campaigns aren't delivering the intended or promised goals.

How Salesforce Snagged ‘Einstein’ for Its Foray Into Artificial Intelligence

Last week, Salesforce CEO Marc Benioff touted a vision of the future in which everything and everyone will be connected and driven by machine learning and data. Benioff was launching his company's foray into artificial intelligence last week in front of 170,000 people at its annual Dreamforce conference in San Francisco.

Negative Chatter About Samsung Shot Up After the Galaxy Note 7 Debacle

Samsung has a brand emergency on its hands. After weeks of reports that its flagship Galaxy Note 7 phones were catching on fire from overheated batteries, the brand ceased production of the phone Sunday.

The Samsung Galaxy Note 7 Is Now a Complete Disaster: Can the Brand Recover?

After news started circulating recently that dozens of Samsung's Galaxy Note 7s  were catching fire and exploding from overheated batteries, the South Korean company was already looking at a damaged-goods situation for its brand.

Here’s What Top Industry Execs Think About the Future of Video

 

Why It’s Time to Kill Advertising as We Know It and Start Building ‘Storyworlds’

After spending last year completing a feature film, I came back into the advertising industry energized, fresh eyed, and realized something pretty profound. This is the most exciting time in history to be a storyteller. Anything we can dream up is now possible - and I honestly mean anything.

From Boxer to Businessman: Oscar De La Hoya on Creating the Golden Boy Brand

There are many different roads professional athletes can take when their playing days are done.

How Kiehl’s No-Frills Creme de Corps Became the Go-to Lotion for Stars Like Oprah

Every brand hopes for a free plug on TV—"earned media," as the trade calls it—but endorsements don't get much better than they did on Oct. 25, 2012.