Brand Loyalty

This Is How Men Grocery Shop

Men today are no longer deterred by traditional gender stereotypes. They're putting family before career! They're taking care of the kids! They're doing housework! So it's no surprise that, as a new survey from Defy Media shows, they're taking more responsibility for the household shopping.

Loyal Shoppers Get Beauty Booty

When cosmetics company Bare Escentuals decided to offer a customer loyalty program in May 2012, it took a non-traditional approach, giving fans personalized gifts and invitations to insider events rather than asking them to count points or accrue discounts.

Rich People Are Less Loyal to Specific Brands

The rich may have more money than the rest of us, but if you think they're all alike, you would be wrong. Shullman Research Center's Luxury and Affluence Monthly Pulse for March asked about their spending plans, and 12 percent of men with a household income of $250,000 plus actually plan to spend less, compared with 2 percent of women.