What Sports Teams Teach Brands About Lovemarks
Performance Marketing
Back in 2004, Kevin Roberts, CEO of Saatchi & Saatchi, put out the idea of Lovemarks: Brands that rise to such a high level of love and respect that they [...]
This Is How Men Grocery Shop
Performance Marketing
Men today are no longer deterred by traditional gender stereotypes. They're putting family before career! They're taking care of the kids! They're doing housework! So it's no surprise that, as [...]
Are Your Videos Champions of Your Brand?
Performance Marketing
If you advertise in an ordinary way, it's safe to expect ordinary results. However, when you take the extreme and it doesn't work, then what do you do? Answer: Consider [...]
Loyal Shoppers Get Beauty Booty
Brand Marketing
When cosmetics company Bare Escentuals decided to offer a customer loyalty program in May 2012, it took a non-traditional approach, giving fans personalized gifts and invitations to insider events rather [...]
Rich People Are Less Loyal to Specific Brands
Brand Marketing
The rich may have more money than the rest of us, but if you think they're all alike, you would be wrong. Shullman Research Center's Luxury and Affluence Monthly Pulse [...]