Brand Keys

Only 46% of Super Bowl Advertisers Will Score Consumer Engagement

Less than half of the advertisers for Super Bowl XLIX should expect consumer brand engagement from their $4.5 million spots, according to Brand Keys 13 Annual Super Bowl Ad Engagement Survey. Out of 26 brands known to be advertising during the Big Game, just 12, or 46 percent, are expected to garner brand engagement, lower than the average of 50 percent. 

Branding Experts to Airbnb: Ride the ‘Vagina Logo’ Buzz

What appeared to be a run-of-the-mill rebranding story yesterday with Airbnb has taken a strange turn toward either memories of elementary school anatomy/sex-ed class or pre-Giuliani Times Square.

Why Blackglama Minks Dumped Their Divas

Advertising impresario Jane Trahey orchestrated successful campaigns for Olivetti typewriters and Hamilton wristwatches, but it took a bunch of mink ranchers trooping through her door before she created a legend.

Shutdown Continues to Trash Political Party Brands

The political sniping in Washington over the government shutdown continues to wreak havoc on both the Democratic and Republican party brands.

Study: Shutdown Savages Party Brands

In what should come as a surprise to no one, both Democrat and Republican party brands are taking a hit during the government shutdown. Brand research firm Brand Keys has quantified the hit to each political party and found that while both are suffering, the GOP brand could actually be affected more negatively.

Pain Reliever (Over-the-Counter)

Advil is the most trusted pain reliever for the price, according to those surveyed by Brand Keys. Consumers also ranked it higher among the other factors that drive their purchase […]

Coffee

Dunkin’ Donuts scored highly across the board with its customers, said Passikoff. “It picked up a lot [compared to past years] in terms variety and selection.” Service, value and quality […]

Pet Food (Dogs)

Pedigree took top honors in the dog food category. Purchasers said they liked its ingredients for their beloved dogs while the canines themselves enjoy the taste compared to other brands. […]

Gasoline

“BP has done it all on the environment,” said Passikoff. In a commodity category, consumers single out its dedication to the Earth as a key differentiating factor. Scoring high in […]

Pet Food (Cats)

Cats like Iams, according to pet owners polled by Brand Keys. The brand ranked high in “pet appeal” as well as people appeal as customers spotlighted its high quality ingredients. […]