Only 46% of Super Bowl Advertisers Will Score Consumer Engagement
Brand Marketing
Less than half of the advertisers for Super Bowl XLIX should expect consumer brand engagement from their $4.5 million spots, according to Brand Keys 13 Annual Super Bowl Ad Engagement [...]
Energy Provider
Brand Marketing
PSE&G has scored a solid connection with its consumers based on its corporate reputation. In age of “green-ness” it has led the way in its category with its social responsibility [...]
Automotive
Brand Marketing
Toyota is succeeding with its fuel efficiency and environmentally-friendly messaging. “They own hybrid even if though there are other brands out there,” said Passikoff. “It doesn’t hurt that they are [...]
Gasoline
Brand Marketing
“BP has done it all on the environment,” said Passikoff. In a commodity category, consumers single out its dedication to the Earth as a key differentiating factor. Scoring high in [...]
DVD Player
Brand Marketing
Samsung is considered the best quality DVD player for the price ahead of Philips (No. 2) and Sony (No. 3) The category is also driven by pricture and sound quality, [...]
Wireless Phone Services
Brand Marketing
Whereas Sprint used to own the technological leadership and equipment space in the wireless phone services segment, “they walked away from it,” said Passikoff. “Verizon assumed the mantle of technological [...]