Wireless Phone Services

Whereas Sprint used to own the technological leadership and equipment space in the wireless phone services segment, “they walked away from it,” said Passikoff. “Verizon assumed the mantle of technological leadership.” It also ranked highly in easy-to-understand calling plans and more clear uninterrupted calls. Apparently it is the network.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in