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The political sniping in Washington over the government shutdown continues to wreak havoc on both the Democratic and Republican party brands.
As the shutdown entered its second week, the GOP, which has taken the biggest hit on its brand, slid another 5 percent, for a total drop of 17 percent in two weeks to 60 percent, according to Brand Keys' survey. Any score in the low 60s is considered a brand in trouble, said Robert Passikoff, president of Brand Keys.
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