Why Blackglama Minks Dumped Their Divas

These days, just a pretty face will do

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Advertising impresario Jane Trahey orchestrated successful campaigns for Olivetti typewriters and Hamilton wristwatches, but it took a bunch of mink ranchers trooping through her door before she created a legend.

The trade group that came calling in 1968 bore a clunky acronym: GLMA, the Great Lakes Mink Association. An affiliation of 400 fur farmers from the Midwest, GLMA wanted a marketing upgrade for the signature, jet-black mink coats they made.

Which actually wasn’t so easy. Mink had enjoyed a cultural apogee in the 1950s.

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