Isobar, an agency in the Dentsu Aegis Network, is making some big moves to establish itself as a competitive agency that does it all—from best-in-class user design to great storytelling. It's doing that by focusing its energy on the Boston office.
If you are a Bostonian who is sick of Pokemon Go players walking around and staring at their phones, Zipcar today could be making your sidewalk scene a little less crowded.
Specs Who Partners and founders Rob Stewart (l.), CCO; and Harry Chapin, CEO What Branding and advertising agency Where Outside agency offices in Boston’s Back Bay
Every dog has its day—and today definitely belongs to the Boston terrier. After starring in a rash of ads back in the early aughts, the breed is back in a big way, appearing in the Doritos spot “Transformation Machine,” an Infiniti commercial and MasterCard’s “Lost Dog” campaign, to name a few.
Ben & Jerry's social-media-minded summer campaign allows consumers to vote online for potential new ice cream flavors. Yeah, that's not exactly new.
The New York Times took some heat from readers on Monday for allowing an online ad showing a bloodied man lying on the ground to appear next to coverage of the bombings in Boston.
In the aftermath of last week’s Boston Marathon bombings, social platforms have become an important tool not just for sharing information about the events, but for raising funds for its victims. Online crowdfunding sites are making it easier than ever for anyone to organize fundraising around a cause.