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Every dog has its day—and today definitely belongs to the Boston terrier.
After starring in a rash of ads back in the early aughts, the breed is back in a big way, appearing in the Doritos spot “Transformation Machine,” an Infiniti commercial and MasterCard’s “Lost Dog” campaign, to name a few.
“On a macro level, it’s just like anything in advertising—there tends to be trends in dogs,” said Patrick O’Neill, ecd at TBWAChiatDay. “People just like certain breeds of dogs in certain cultural moments.
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