The Trumping of America
Performance Marketing
In September 2015, I predicted Donald Trump would win the White House simply because of his mastery of psychology-based marketing. He did not prove me wrong, for better or worse. [...]
Why Celebrities Want to Be in PepsiCo’s Ads
Brand Marketing
Exactly 50 years ago yesterday, the Frito-Lay snack brand (maker of Fritos, Cheetos and Ruffles) merged with Pepsi-Cola (the famous soda) to form PepsiCo. The merger was big news in 1965, but few predicted the corporate [...]
Nicola Formichetti Has Come a Long Way From Lady Gaga’s ‘Meat Dress’
Brand Marketing
You might not know the name Nicola Formichetti, and yet even the least fashion-savvy among us is sure to have seen his work.
Here’s How Music, Brands and Tech Collided in 2014
Performance Marketing
The worlds of pop music, social media, digital platforms, tech gadgetry and creativity collided like never before in 2014, so Revolt TV recently invited a group of expert journalists to [...]
Here’s Why Beyoncé Is Just Better at Instagram Than Taylor Swift
Performance Marketing
Beyoncé showed the world how she kicks it in her downtime with the biggest Instagram post of the week.
Facebook Video Is Squeezing Out YouTube as Brands Embrace Autoplay
Performance Marketing
Brand marketing habits are changing in Facebook's favor—at least when it comes to posting and playing videos—part of the social giant's grand video plans.