How Clinton and Trump Can Capitalize on Knowing Their Followers' Favorite Brands

One aligns with Beyoncé, the other with Kanye

With the presidential conventions upon us, the campaigns are focusing on the big race and how best to position their candidates to win. They are pondering clothes, hair, geography, colors, words and photo opportunities. They are listening to the polls and surveying the populace with passion. While each party's nominee is focused on policy and platform, they should also focus on voter preferences—not through polls, but through social engagement.