J.T. Compeau

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How to Leverage New Audiences for Your Brand With Social Affinity

Performance Marketing

Opinion: With Super Bowl Sunday in the rear-view mirror and the NFL Draft coming later this week, which brands are best positioned to leverage the affinity football fans have with [...]

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How Clinton and Trump Can Capitalize on Knowing Their Followers’ Favorite Brands

Brand Marketing

With the presidential conventions upon us, the campaigns are focusing on the big race and how best to position their candidates to win. They are pondering clothes, hair, geography, colors, [...]