J.T. Compeau Social Pro Daily How to Leverage New Audiences for Your Brand With Social Affinity Opinion: With Super Bowl Sunday in the rear-view mirror and the NFL Draft coming later this week, which brands are best positioned to leverage the affinity football fans have with their own products and services? How Clinton and Trump Can Capitalize on Knowing Their Followers’ Favorite Brands With the presidential conventions upon us, the campaigns are focusing on the big race and how best to position their candidates to win. They are pondering clothes, hair, geography, colors, words and photo opportunities. They are listening to the polls and surveying the populace with passion.