Barkley

What Brands Need to Know About Gen Z to Reach the New Generation of Consumers

Gen Z could not be more different from the millennial generation, according to a new study from ad agency Barkley and FutureCast. The problem, though, is that marketers are already mishandling their approach when it comes to reaching and connecting with the next generation of consumers.

Applebee’s Launches Its Second Creative Agency Review in a Year

The Applebee's restaurant chain and its parent company, DineEquity, formally launched a creative agency review today, exactly one year after handing the account to Kansas City independent agency Barkley. At the time, sources claimed that t

Ad of the Day: Russell Athletic Chronicles the Heartbreak and Grit of High School Football

Plenty of sports movies are about the thrill of victory: the game-winning shot at the buzzer, a go-ahead touchdown on the final play or a walk-off home run.

Hershey’s Take 5 Gave Festivalgoers at Governors Ball Cool Backdrops for Instagram

If you arrived at Governors Ball, the annual music festival on Randall's Island in New York City, this past weekend via the Manhattan Ferry entrance, you may have seen shipping containers that had been transformed by street artists into murals. 

Hershey’s Take 5 Let SXSW Festivalgoers Exchange Swag for Things They Actually Wanted

American Greetings wasn't the only brand hoping to disrupt South by Southwest's tech focus.

Applebee’s Picks Kansas City’s Barkley as Its New Creative Agency

Top American casual chain Applebee's Neighborhood Grill & Bar, which announced in November that it would end its three-year relationship with Crispin Porter + Bogusky, has chosen Barkley as its new agency of record after an info

These Young Creatives Were Named ‘Future Lions’ at Cannes. Where Are They Now?

The Future Lions program, run by digital agency AKQA in conjunction with the Cannes Lions International Festival of Creativity, asks advertising students to tackle a simple but challenging brief: come […]

Dairy Queen Humorously Parodies Jared Jewelers in Its Valentine’s Day Ad

Dairy Queen's first 60-second commercial, a parody of Jared The Galleria of Jewelry's syrupy, romantic ads, will break this Sunday during the Puppy Bowl. The spot is part of a new yearround advertising push from the Berkshire Hathaway-owned chain, which turns 75 this year and usually reserves its ads for the summer. 

A Look Inside the Media Plan of the Year Celebration

Adweek gathered the winners of the 2014 Media Plan of the Year competition for a celebratory cocktail on Nov. 13, at the cool offices of DigitasLBi. At the event, Adweek […]

When Clients Let Media Agencies Take Risks, Good Things Happen [Updated]

After sifting through hundreds of entries, Adweek is happy to present the 18 winners of the 2014 Media Plan of the Year competition. Creativity, innovation and risk-taking set these successful […]