Dairy Queen Humorously Parodies Jared Jewelers in Its Valentine's Day Ad

What's in the red velvet box?

Dairy Queen's first 60-second commercial, a parody of Jared The Galleria of Jewelry's syrupy, romantic ads, will break this Sunday during the Puppy Bowl. The spot is part of a new yearround advertising push from the Berkshire Hathaway-owned chain, which turns 75 this year and usually reserves its ads for the summer.