The NFL Will Run a Subtle but Chilling Super Bowl Ad About Domestic Violence
Brand Marketing
Domestic violence is not the kind of theme you'd expect among the beer, babes and laughs of Super Bowl advertising.
The NFL Catches Much Social Media Heat for Ray Rice Video
Brand Marketing
By posting a video of Ray Rice violently punching Janay Rice, his fiancee then (nee Palmer) and now his wife, TMZ accomplished something months of outrag
Verizon Extends NFL Play to Foursquare Ads
Performance Marketing
Verizon's multifaceted $1 billion partnership with the National Football League is getting a geo-social layer.
Manning, Denver Scare Up Huge NFL Kickoff Ratings for NBC
Despite a half-hour rain delay and a comprehensive butt-whuppin’ that threatened to send East Coast football fans off to bed early, the 2013 NFL Kickoff Game put up huge numbers [...]
Despite Blackout, Super Bowl Scores Record Ratings
Despite a 34-minute power outage that left CBS scrambling to impose order in New Orleans, the preliminary ratings suggest that last night’s Super Bowl may be the most-watched in history.
Endorsement Train Starts Early for Super Bowl QB
Brand Marketing
The “HarBowl” just a got a little bit sweeter for Joe Flacco. Flacco is the latest pro quarterback to grab an endorsement deal after reaching the Super Bowl. The Ravens [...]