DiGiorno Is Really, Really Sorry About Its Tweet Accidentally Making Light of Domestic Violence

Reminder to always check the context on hashtags

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DiGiorno Pizza has become one of the top brands on Twitter thanks to its quick wit and good ear for real-time conversations, but one careless tweet last night put that reputation at risk.

After a video of Ray Rice punching his then-fiancee Janay Palmer led to his termination from the Baltimore Ravens on Monday, thousands of women took to Twitter to discuss their physically and emotionally tortuous experiences in abusive relationships. They used the #WhyIStayed hashtag to fight the victim-blaming attitude of Palmer's critics, who had questioned why she would marry a man who knocked her unconscious.

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