B. Bonin Bough

Facebook and Mondelez Are Marketing BFFs, but They Do Compete for Talent

Even for a marketing panel, it was unusually kumbaya—until the topic turned to the fractious subject of tech talent. 

Mondelez’s Goal in Global Media Review is Efficiency

Like Coca-Cola, Citi, SC Johnson and Wells Fargo, Mondelez International is only considering incumbent shops in its global media review.

9 Pieces of Sage Advice From SXSW Veterans Who Have Seen It All

South by Southwest Interactive is set to get underway Friday, when more than 32,000 attendees will descend on downtown Austin, Texas, for a five-day festival of technology, marketing and digital life. There will be a lot of take in, and past showgoers will tell you it's easy to get overwhelmed.

To Succeed as Publishers, Brands Must Shed Midcentury Mind-set

It's time to get real. For the last five years, all we've been hearing is that brands are publishers. This means that for the last five years not only have we been lying to ourselves, but we've also been disgracing the real publishers out there who understand how hard it is to monetize content.

Where Is Social Headed Next? Hundreds of Marketers Joined #AdweekChat to Weigh In

More than 750 marketers from brands and agencies of all sizes turned out on Twitter yesterday for the inaugural #adweekchat, Adweek's one-hour digital conversation about marketing and media.

Mondelez Exec Takes Us Inside the Oreo Cookie Machine

B. Bonin Bough has been incorporating brands into the South by Southwest Interactive experience for 10 years, and he believes his Oreo team pulled off a special effort this time around.

MMA Study: Mobile Should Be 7% of Total Spend

When members of the Mobile Marketing Association convened in the Dominican Republic in mid-July for the organization’s CEO & CMO Summit, execs from brands like Toyota, Samsung and Colgate secretly met to learn about a research initiative aiming to show how mobile spend should fit i

Talent Wars

Here we go again. The people problem, a perennial fear of agency bigwigs, has begun percolating again over the past year or so, starting in the way that many a digital snowball does: with a blog post.