Facebook and Mondelez Are Marketing BFFs, but They Do Compete for Talent
Performance Marketing
Even for a marketing panel, it was unusually kumbaya—until the topic turned to the fractious subject of tech talent.
Mondelez Exec Takes Us Inside the Oreo Cookie Machine
Performance Marketing
B. Bonin Bough has been incorporating brands into the South by Southwest Interactive experience for 10 years, and he believes his Oreo team pulled off a special effort this time [...]
MMA Study: Mobile Should Be 7% of Total Spend
Performance Marketing
When members of the Mobile Marketing Association convened in the Dominican Republic in mid-July for the organization’s CEO & CMO Summit, execs from brands like Toyota, Samsung and Colgate secretly met [...]
Talent Wars
Performance Marketing
Here we go again. The people problem, a perennial fear of agency bigwigs, has begun percolating again over the past year or so, starting in the way that many a [...]