Even the World’s Least Smooth Mandroid Gets the Ladies With Old Spice
Creativity
Many brands promise to make literally anyone more attractive to the opposite sex, but Old Spice takes this promise to the extreme with its new ads starring a hapless, barely [...]
Ad of the Day: Axe Helps a Guy Get the Girl He’s Been Chasing for All of Human History
Brand Marketing
Axe is growing up. Well, sort of. In an attempt to shed its image as the preferred scent of horny, pubescent boys, the Unilever brand has been moving away from [...]
Infographic: Budweiser’s Super Bowl Ads Killed It on Social for a Week
Performance Marketing
Last week, Friend2Friend shared exclusive overnight data with Adweek on the Top 10 big-game spots according to the raw number of Twitter hashtags produced in their names.
A Play-by-Play From Jaguar’s Super Bowl Social Media Lair
Performance Marketing
Early in the Super Bowl’s first quarter, Jaguar found itself playing defense. Lexus—not even a big game advertiser—was buying space on Twitter, piggybacking on its #goodtobebad hashtag.
Bud Dominating Pre-Super Bowl Engagement
Performance Marketing
When it comes to the pre-Super Engagement Bowl, the game is already over, and Budweiser won by two touchdowns. Though Axe played admirably.
10 Super Bowl Ads Bound to Score (or Fumble)
Brand Marketing
The Super Bowl doesn’t just give lovers of advertising something to look forward to every year—it also largely determines which ads we’ll still be talking about a year later. At [...]