Welch’s, QVC and Trident Are Among Sponsors for Arnold Schwarzenegger’s Celebrity Apprentice
When the Celebrity Apprentice franchise returns to NBC on Jan. 2, it will have a new host (Arnold Schwarzenegger, stepping in for President-elect Donald Trump), a new name (The New [...]
Arnold Schwarzenegger Wishes He Were Running for President This Year
Brand Marketing
If he had his druthers, Arnold Schwarzenegger would continue his 30-year-plus streak of voting Republican in the upcoming presidential election. In his perfect world, he'd be casting a ballot for [...]
Will Donald Trump’s Bad Behavior Hurt The Apprentice Franchise?
Brand Marketing
During NBCUniversal's upfront presentation in May, NBC unveiled its first look at the Donald Trump-free Celebrity Apprentice, now hosted by Arnold Schwarzenegger and retitled The New Celebrity Apprentice.
Arnold Schwarzenegger Will Take Over for Donald Trump as Host of ‘Celebrity Apprentice’
Arnold Schwarzenegger will be the next host of NBC's Celebrity Apprentice, the network announced. The actor turned twice-elected California governor will take over for Donald Trump, the only host the [...]
Arnold Schwarzenegger Re-creates Terminator 2’s Bar Fight Scene for Video Game Ad
Creativity
"I need your clothes. Your boots. And your motorcycle." Arnold Schwarzenegger really needs some new material. A quarter century after walking naked into a seedy bar and uttering that famous [...]
Now You Can Get Driving Directions From the Terminator, Thanks to Waze-Paramount Partnership
Brand Marketing
Move over Siri, here comes Ahh-nold.