What Publishers Need to Know About Gen Z
How should publishers think about Gen Z? It’s an increasingly important question now that Generation Z (those born between 1995 and 2010) are entering the workforce and on their way [...]
The Making of a ‘Perfect’ Mobile Ad
Performance Marketing
The Verve whitepaper, “The Rise of Mobile Prodigies™: Millennials, Gen Z and the Future of Mobile Marketing," provides some useful insights on engaging younger cohorts on smartphones (Millennials now have [...]
Can Publishers Rebuild Customer Loyalty with Apps?
It wasn’t too long ago that apps were enthusiastically touted as the future of publishing. The launch of the iPad brought a wave of optimism and a flood of digital [...]
Email, Mobile Are Key to Building Reader Loyalty
Digital media has brought a lot of challenges to the publisher’s door. One of the biggest is the challenge to reader loyalty. In the good old days, most readers had [...]
5 Ways Publishers Can Spur Readers to Pay for Online Content
Journalism’s had a rough season. The New York Times’ print business is down 19%; Gannett print’s down 15%; Postmedia’s down 21%; and McClatchy’s down 17%, according to recent earnings reports. [...]
The Where Factor: How Location Data Offers a New Marketing Edge
Performance Marketing
Location. Location. Location. It's not just a crucial factor in real estate. Whether one is globe-trotting or strolling through the Lower East Side of Manhattan, an individual's longitudes and latitudes [...]