The Where Factor: How Location Data Offers a New Marketing Edge

Brands must provide value if you share your whereabouts

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Location. Location. Location. It's not just a crucial factor in real estate. Whether one is globe-trotting or strolling through the Lower East Side of Manhattan, an individual's longitudes and latitudes form and inform a portrait about him or her.


        Bill Borrelle

And seeing and understanding the pixels that inform that portrait gives marketers a competitive advantage in building customer relationships and accelerating innovation. It's the wholly accountable, wildly accurate, irresistibly precise marketing edge.

Or what I call the "Where Factor."

As marketers, we are experts in the Who, What and When of our customers.



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