Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Location. Location. Location. It's not just a crucial factor in real estate. Whether one is globe-trotting or strolling through the Lower East Side of Manhattan, an individual's longitudes and latitudes form and inform a portrait about him or her.
Bill Borrelle
And seeing and understanding the pixels that inform that portrait gives marketers a competitive advantage in building customer relationships and accelerating innovation. It's the wholly accountable, wildly accurate, irresistibly precise marketing edge.
Or what I call the "Where Factor."
As marketers, we are experts in the Who, What and When of our customers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in