Upgrade your sales funnel with expert insight at Commerceweek, Feb. 28-29. Broaden your audience with improved data technology and a seamless purchase experience. Register now at 50% off.
Location. Location. Location. It's not just a crucial factor in real estate. Whether one is globe-trotting or strolling through the Lower East Side of Manhattan, an individual's longitudes and latitudes form and inform a portrait about him or her.

Bill Borrelle
And seeing and understanding the pixels that inform that portrait gives marketers a competitive advantage in building customer relationships and accelerating innovation. It's the wholly accountable, wildly accurate, irresistibly precise marketing edge.
Or what I call the "Where Factor."
As marketers, we are experts in the Who, What and When of our customers.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in