Check Out What Flying American Airlines Used to Be Like
Brand Marketing
Earlier today, as American Airlines' London-bound Flight 90 pushed back from the gate at Chicago O'Hare International Airport, passengers in the terminal beheld an unusual sight: The pilot popped open [...]
Accounts in Review: American Airlines Starts Looking as Nature Made Picks an Agency
Brand Marketing
As searches for Nature Made and GlaxoSmithKline wound down this week, a global contest for American Airlines began. Nature Made hired Butler, Shine, Stern & Partners to handle its creative [...]
After Working With the Same Agency Since 1981, American Airlines Launches Global Review
Brand Marketing
American Airlines' global creative and media accounts are up for review as the marketer prepares to retire the US Airways brand after acquiring the rival carrier.
Apple Watch Is Almost Here, and These Are the Brands Taking It Over
Performance Marketing
Unlocking the door of a hotel room with the flick of a wrist will become the new reality for Starwood Hotels and Resorts this week. The chain is among more [...]
Here Are Forbes’ 50 Most Influential CMOs of 2014
Brand Marketing
Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers.
Kevin Spacey Tries to Take Over the World … in His Ads [Video]
Brand Marketing
With two Oscars to his name and a current starring role in one of the most celebrated TV series on the air, Kevin Spacey already has the world at his [...]