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American Airlines' global creative and media accounts are up for review as the marketer prepares to retire the US Airways brand after acquiring the rival carrier.
American's longtime agencies McCann Erickson, New York, and its affiliate in Dallas, TM Advertising, will defend the creative business. Fellow Interpublic agencies like UM handle American's media internationally and TM works on the airline's U.S. media. Those incumbents will also participate in the review, which AAR Partners is managing. A decision is expected by early October.
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