American Airlines Lands at CP+B After Nearly 25 Years With the Same Agency

MediaCom also wins as post-merger airline becomes world's largest

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After spending nearly 25 years with McCann affiliate TM Advertising, American Airlines has chosen Crispin Porter + Bogusky and MediaCom as its creative and media agencies of record, respectively. 

This decision, capping a summer-long review managed by pitch consultancy AAR, comes just as the merger between American and U.S. Airways reaches completion after two years; the latter organization's final flight took off over the weekend, and its brand will now slowly fade away as employees remove all remaining signs of what was once a powerful market leader and American Airines Group officially becomes the world's largest air travel provider.

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